How Jewelers Can Remain Competitive and Attract New Customers
As more and more people shift to online shopping, brick and mortar jewelry stores are closing at a rapid rate. Even large jewelers have struggled to compete with the convenience of online purchasing and have seen their stock prices plummet, prompting several CEOs to step down.The jewelry industry has been struggling for the past two decades, and it will probably take more time before things turn around. In the meantime, there are several steps that jewelers can take to remain competitive and attract new customers.Develop a Clear UVPA powerful Unique Value Proposition (UVP) is essential for all businesses, and jewelry…