Jewelers retail a range of products from rings and necklaces to watches and accessories. While some jewelers make their own jewelry, others buy and sell pieces made by other companies. Many also offer jewelry repair services.
The jewelry industry is dominated by large chains, which buy and sell items in bulk and are therefore able to offer lower prices than independent jewelers. In addition, a large company’s branding can lend credibility to its product line. Many jewelers are seeking to distinguish themselves from their competitors and broaden their customer base by introducing lines of more affordable jewelry. Some jewelers are partnering with celebrities and designers to create exclusive lines. For example, Sterling Jewelers has a Jane Seymour-branded collection and QVC has celebrity costume and fine jewelry lines.
In contrast to the mass-produced jewelry sold by chain jewelers, independent jewelers offer unique and often handmade pieces. This makes shopping for jewellery a special experience. For example, a woman may be able to find a diamond engagement ring with a rare color or metal that is not available in other stores. Additionally, independent jewelers are able to provide detailed information about their jewelry, including the specific cut, color and grade of each stone. They can also speak to the credentials of their jewelers who set each piece of jewelry and give customers peace of mind knowing they are buying high-quality jewellery.
Online jewelry retailers can be a great alternative to traditional stores. However, shoppers should be aware that they don’t always get the same level of service as a local jeweler. For instance, a local jeweler can note the history of a gemstone or explain the meaning behind a particular symbol on a piece of jewellery. They can also help a consumer select the right sized ring or bracelet to ensure it is a perfect fit.
Jewelry is an emotional purchase for many consumers. As such, shoppers should take the time to research and shop for jewellery at a variety of stores before making a purchase. They should also consider the return policy of each store to understand its policies in case they are not satisfied with their purchase.
In the future, there will likely be more online jewelry retailers, as the internet continues to evolve and grow. However, for the best shopping experience, shoppers should visit a local brick-and-mortar store. This way, they can see the jewelry in person and work with a knowledgeable sales associate to select and purchase the ideal piece.
Founded in 2011 as “the destination for accessories with a wink,” BaubleBar offers a wide selection of hoop earrings, bracelets and necklaces with a contemporary feel. The retailer specializes in combining high- and low-end materials, including sterling silver with 18k gold plating and cubic zirconia stones. It also offers a number of personalized and customizable options, such as engraving and a wide range of ring sizes.