When shopping for jewelry, consumers have a lot of options. They can visit a chain jewelry store, like Zales or Kay, or they can visit a local jeweler like Brittany’s Fine Jewelry. However, which is the best option? Each has its own pros and cons.
When visiting a jewelry store, shoppers want to make sure they get the most out of their shopping experience. That’s why it’s important to shop with a reputable retailer that offers security measures, an easy return policy and a variety of payment methods.
Online retailers can also provide additional product information that physical stores may not have access to. This includes detailed images, specifications and different angle views of the product to give customers a better idea of what they’re buying. Additionally, virtual inventory systems allow jewelry retailers to extend their in-stock offerings to customers without paying for inventory that “might sell.” Many jewelry stores have seen a significant increase in web traffic, client engagement and net sales as a result of adding virtual inventory to their websites.
Jewelry shoppers also appreciate the luxury of being able to try on pieces before making their purchase. Whether they’re purchasing an engagement ring, a pair of earrings or a necklace, consumers want to ensure that the piece fits correctly and is a good fit for their personal style and budget. A good jeweler will take the time to understand each customer’s needs and work with them to find the perfect piece.
Another advantage of visiting a local jeweler is that they can offer personalized service and expert advice. Unlike chains, independent jewelers will often collaborate with their clients to create a piece that they feel comfortable purchasing and confident giving. In addition, they will be more willing to work with customers to set up a payment plan that works for their financial situation.
In order to compete with big-box and online retailers, retail jewelers must find a way to differentiate themselves from the crowd. One way to do this is by partnering with celebrities, designers or other equities to produce exclusive lines of jewelry. For example, Sterling Jewelers has a Jane Seymour-branded line, JCPenney has celebrity costume and fine jewelry lines, and QVC has a Smithsonian Institute-branded line of replicas.
When it comes to selling jewelry, some people prefer pawn shops for their convenience and no-commitment consignment policies. Others, however, prefer the expert service and luxury services offered by local jewelers. If you’re considering selling your jewelry, it’s important to choose a store with a team of in-house master jewelers who can give fair and accurate appraisals for your items and ensure that you’re getting top dollar for your goods. The right store can help you recoup your investment and put your cash back in your pocket.