Traditionally, jewelry stores have been built to provide customers with a safe, secure environment where they can browse and select products. However, in a world of omnichannel shopping, retail jewelers will have to learn how to connect with consumers on a more personal level. With a combination of technology, software, and retail solutions, jewelers can streamline operations and better serve their customers.
While the concept of a retail jeweler may have been around for years, it is only in the past few years that the retail jeweler has begun to emerge as the go-to place for discerning consumers. In addition, the Internet has been a powerful tool for jewelers to reach out to customers. A jeweler may use an online platform to manage their sales, inventory, and customer care operations. By using advanced business intelligence, jewelers can analyze their business performance in real time.
Jewelers also need software solutions to create and manage their products. They may choose to use software to create an image of the design or to track their inventory. They may also need a solution to manage warranties, product creation, and serial numbers. Some jewelers may prefer wireless POS systems, which allow them to manage sales operations from remote locations.
Jewelry retailers should also consider investing in a good lighting system. These systems allow retailers to illuminate their merchandise, allowing for greater visibility. A lighting expert can help retailers achieve tangible results.
Retail jewelers should also consider using interactive dashboards to identify their most popular products. These tools help jewelers streamline operations and maintain optimal stock levels. They also allow jewelers to identify products that are trending in their niche.
The best jewelry retailers use a combination of technology and creativity to ensure that their customers have a positive experience. Rather than a sales person hovering over them, customers want space to browse, decide, and buy. They also want to know that they can count on their jewelry. The online jewelry store may have the best prices, but they may not offer the best materials or workmanship.
The best jewelry retailers will also have a solid plan for customer care. Some jewelers will create custom designs for their customers. They may also participate in trade shows to showcase their products. Jewelers should also consider using an app like Venmo for credit card payments. A jewelry retailer should also consider investing in software to manage warranties, inventory, and product creation.
A jeweler should also consider using the Bright Society e-Commerce platform. This site aggregates inventory from a variety of brick and mortar jewelers to create one centralized online store. It also provides free shipping and branded packaging. Moreover, the site provides a searchable database of authenticated jewelers. It even offers a free 30-day return policy, which is a big deal in the jewelry world.
The jeweler must also be cognizant of the COVID-19 pandemic. This pandemic sped up the inevitable changes that came along with the new millennium. It forced jewelers to redesign their stores to meet the demands of the new consumer.
