Jewelry is a fashion accessory that appeals to women and men of all ages and cultures. It comes in a multitude of forms including necklaces, bracelets, earrings, rings and costume accessories such as belt buckles or hat clips. Jewelry is highly accessible and affordable for shoppers, allowing them to make a statement with a minimal investment. Jewelry can also be crafted from many different materials such as gold, silver, pearls and gemstones. Whether you are interested in creating your own jewellery or selling it, the jewelry trade can be a profitable business venture for entrepreneurs.
If you are starting a jewelry business, it is important to have a solid business plan and to determine your target audience. You can find suppliers for your jewelry by searching online or attending trade shows. A reputable website such as SaleHoo can help you locate over 8000 quality suppliers that have been vetted and verified. SaleHoo also provides you with pre-written email scripts that can streamline the process of finding and contacting potential jewelry suppliers.
Attending a jewelry trade show can be a great opportunity for jewelers to connect with other industry leaders and build key wholesale accounts. It is also a good place to learn about new trends and styles that can be implemented into your own jewellery line. It is important to have high-quality, well-lit product photos and clear, compelling copy to maximize the sales potential of your products. In addition, it is a good idea to take advantage of social media platforms such as Facebook and Instagram to promote your jewelry line and build brand awareness.
When you sell jewelry, it is critical to know your prices. The price that you are able to command depends on the type of jewelry, its value, its condition and its supply. Ideally, you should be able to mark up your jewelry 2-4X its wholesale cost. If you are unsure of how much to charge for your products, check out the competition’s prices and do some research.
Be wary of jewelers that offer a trade-in or buy-back program. Typically, they will only pay a fraction of the purchase price for your old jewelry and then use it to cover their store expenses, like salaries and rent. They may also simply melt down your jewelry and remount the stones into new pieces, which will not give you the maximum return on your investment.
Once you have created a few pieces of jewelry that you are satisfied with, be sure to show them around. Be a humble salesman and ask for feedback from family members, friends and co-workers. If they like your work, they may be willing to recommend you to others. It is also a good idea to get your jewelry into local boutiques and retail stores, which will give you an opportunity to build your brand and generate some buzz. Lastly, don’t forget to advertise your jewelry through websites and social media platforms, such as Etsy.
