Jewelry and accessories are a very important part of anyone’s wardrobe. It is not only a way to express one’s style but also a symbol of who they are. In fact, many people even wear their jewelry as a way to remember a loved one or a special moment in their life. However, there’s more to jewelry than meets the eye. In this article, we’ll discuss the different reasons why people choose to wear jewelry and how brands can use that knowledge to make their products more appealing to consumers.
The first reason why people wear jewelry is to express their personality and beliefs. According to research by Dittmar, Beattle and Friese (1995), people tend to purchase jewellery items that reflect their own values and identity. For example, someone who wears a lot of gold jewellery items is usually perceived as having a more bubbly and energetic personality while those who wear very small jewelry items are often seen as being very minimalistic in their ways of life.
Moreover, besides expressing one’s personal style and identity, jewelry also has several health benefits. For example, wearing jewellery made from gold has been known to help in the healing of wounds as well as help alleviate stress. Meanwhile, silver is also good for regulating body temperature and helps fight infections. In addition, wearing jewellery made from other materials, such as copper, has been known to boost immunity and relieve pain.
Another reason why people wear jewelry is to show off their status and wealth. In ancient times, only the rich could afford to wear elaborate pieces of jewellery. Today, there are still some societies that prefer men or women to wear particular pieces of jewellery based on social norms or cultural beliefs. For example, in some cultures, wearing earrings is considered effeminate while others frown upon it.
In addition, jewellery is also a great gift for friends and family. People often give jewelry as a gift to mark important events or milestones in their lives, such as birthdays, anniversaries, graduations, and so on. In fact, jewellery is such a significant aspect of society that some people consider it as a treasured heirloom.
As a result, when looking for a piece of jewellery to gift a friend or loved one, it is important to understand the motivations behind their choices and the role that jewellery plays in their lives. This will allow designers and marketers to create products that are more appealing to consumers as they will be able to relate to the meaning and value of each individual piece of jewellery. In addition, understanding the emotional impact of jewellery can help in increasing brand loyalty and ultimately drive sales.
