The jewelry trade is a booming industry, with a strong demand for both new and vintage jewelry. It is also an industry with a variety of options for people who want to get involved, whether as a hobbyist or as a full-time business. Here are some things to consider if you’re thinking about getting involved in the jewelry trade:
Start Small
Many new jewelry designers started their businesses by selling their designs through local boutiques or markets. This is an easy way to gain credibility and show off your work without committing to a big investment. It can also be a good place to build up your clientele and find customers who like your style and fit your aesthetic.
Be Patient
It’s easy to get discouraged if you don’t see your work sold quickly, so take your time. Do your best work and make sure each piece of jewelry is unique and appealing. And don’t be afraid to try out new designs and shapes if you have the resources.
Take Beautiful Photos
It is important to take high-quality photos of your jewelry for both online and in person. It is often the first impression customers have of your jewelry and can help sell it.
Be Open to Feedback
The best way to learn what customers think of your work is to ask for feedback. This can be through word of mouth or in person at a market.
Get Involved with Your Community
You can make connections and network with other people in the jewelry business through local networking groups, clubs, and even through social media. It can be a good way to promote your work and meet other creatives in your area, as well as get advice from industry leaders.
Participate in Markets
In addition to showing your work at local boutiques, you can also participate in trade shows and fairs. These events are a great way to connect with potential clients and gain exposure in an industry that’s becoming increasingly saturated.
Unlike other businesses, the jewelry trade doesn’t require formal training or experience to enter, so it’s a great option for people looking for a career change. In fact, many companies that focus on jewelry hire people with no prior experience and pay them a good wage for their skills and dedication.
Don’t be afraid to cold call retailers to pitch your work. You might be surprised how many stores will be willing to talk to you, especially if you’re local.
Be a Part of the Team
You might be able to get your foot in the door by hosting a sample sale or pop-up event in your own studio, or at another jewelry store’s showroom. It can be a great way to make new friends and get feedback from customers in person.
Be a Member of the Association
Joining an industry association is a great way to stay up-to-date on current trends and industry issues. These organizations will provide you with access to the latest information and help ensure that your business is on the right track.
