Jewelers retail stores may sell rings, necklaces, pendants, earrings, bracelets, watches, and other accessories. They also provide services such as welding and surface finishing. Often, these retailers sell novelty items as well, including clocks, figurines, and home decorations. Jewelry is an investment that should be of high quality. If you have an expensive piece, you’ll likely wear it for a long time. It’s also a good idea to get a warranty. This can be particularly helpful if you plan to buy an engagement ring.
A growing number of consumers are turning to online shopping for jewelry. These websites allow consumers to see and compare prices before making a purchase. In addition, they offer better customer service and lower markups. Buying online is also a convenient way to avoid the hassle of commuting to multiple stores. Nevertheless, the online jewelry industry is still in its early stages.
Millennials are driving the growth of online jewelry buying. These buyers are more savvy, tech-savvy, and interested in saving money. Therefore, they are more likely to find a better deal than to stick with a local store. Several major retailers have developed platforms that allow millennials to easily shop. However, it’s important to consider the costs involved in operating an online store.
Most big box retailers have a website. Some of the largest jewelers, such as Tiffany and Zales, have a direct-to-consumer online store. Many of these retailers have invested heavily in marketing campaigns.
Retail jewelers often use wireless POS systems. Some jewelers prefer to have the ability to manage their sales operations from a remote location. Using a software solution can help jewelers to keep track of their inventory, create customized pieces, and handle warranties. Software can also allow jewelers to have real-time insights into their business, such as how their business is performing.
Independent jewelers bring a personal touch to the jewelry shopping experience. They take pride in the craftsmanship and materials used in their pieces. For example, Catbird jewelry is made from ethically sourced gold and conflict-free diamonds. The company’s website provides purchasing guides, product care information, and free appointments for custom orders.
Boutique jewelry stores are like art galleries. Many of them have exclusive collections of designer jewelry. These jewelers share their passion with clients and try to make each piece unique. They are often family owned. Their overhead expenses are smaller than those of a large chain retailer.
The online jewelry industry is expected to continue to grow. The number of consumers shopping for jewelry on the Internet is expected to increase exponentially in the coming years. Online sales made up less than 1 percent of all retail purchases in 2016, but they are projected to grow even further in the next century.
While the digital era has given consumers many new options, it’s important to realize that there’s a downside. Unlike in the past, it’s difficult to find a jeweler who can do the work for you. You’ll need to find a jewelry retailer who has a unique software solution.