Jewelry is a popular and valuable fashion accessory, which can be worn to accentuate any outfit. It is made from a variety of materials and can be produced in a multitude of styles, including necklaces, earrings, bracelets, rings and brooches. It can also be used as a symbol of affection, love, or status. The design process of a piece of jewellery begins with the creation of sketches and technical drawings by a Jewellery Designer, who is a professional with extensive theoretical and practical training. The salary of a Jewellery Designer depends on the reputation of their brand, as well as their level of skill and experience.
Unity gives jewelry a cohesive look by connecting disparate elements seamlessly. This can be achieved by repetition of colors, textures, shapes or motifs. Proper proportions can also tie elements together. For example, an overly large gemstone can balance out with the use of smaller accent stones, and the width of a metal band can be proportional to the size of other decorative elements in the ring.
Contrast draws the eye to the piece, and can be achieved by juxtaposing smooth and rough textures or using different shades of color. It can also be created by the use of complementary materials, such as pairing a silk cord with metal beads. Strategically placed contrast directs the viewer’s attention, and adds drama.
Mood is defined by the visual weight of a piece of jewelry, and can be established through the use of balance, proportion and form. Symmetrical balance creates a sense of harmony and equilibrium by mirroring elements on either side, while asymmetrical balance can achieve a similar effect through careful form and visual mass compensation.
Many jewelry designers use motifs as inspiration for their pieces, and learning about the historical context of these motifs can help them understand how they can be applied to contemporary designs. For example, a jewelry maker might be inspired by geometric patterns to create a set of cufflinks with a unique shape.
A jewelry maker can also convey a specific Mood through the words she uses in her descriptions and marketing copy. For example, a woman who sells handmade, artisan-made jewelry can emphasize the quality of her craftsmanship by telling the story of how she learned her craft from family members. This adds value to the jewelry and builds trust in her customers. It can also help attract people who are interested in supporting a local business and supporting small-scale production. This is especially true if the maker has an interesting or unusual backstory that sets her apart from her competitors. It can even help her secure press coverage and celebrity endorsements. This is an important consideration for e-commerce jewelry companies looking to increase their reach and visibility.
