Traditionally, jewelers are known for their artful designs and innovative ways of showing off their work. But the industry is changing rapidly, and jewelers need to get on board with new technologies to survive. Here are some tips and tricks for jewelers to make the most of the digital era.
The internet has changed the way consumers shop. For example, consumers can compare prices online. This is one of the main reasons online jewelers are more successful than their brick and mortar counterparts. They also offer the benefit of lower markups and better customer support.
Jewelers are also innovative, and many use a computer to create models of their creations. The best jewelers will even use lasers to engrave intricate designs into precious metals. In the digital era, jewelers have to be ready to connect with customers at every turn, whether that be through social media, a website, or a smartphone app.
The jewelers’ most important role is to understand how to connect with customers. In order to do that, jewelers need to know which features to focus on. They may have to create a software solution to manage custom orders, warranty management, and product creation.
They may also want to consider a new marketing strategy. The digital era has made it easier for jewelers to reach a broader audience, and that includes the millennials. A recent survey found that more than half of consumers purchase jewelry online. This number is expected to grow exponentially over the next century.
Despite the popularity of the internet, the jewelry industry is still facing a lot of competition. In fact, according to the National Jeweler, nearly seventy percent of stores closed in 2016. It’s a sign that the jewelry industry will need to be more innovative in order to survive.
One of the most exciting trends in the industry is the rise of boutique jewelry stores. These are often family-owned and carry a variety of jewelry lines. These stores are also often the only place in town to purchase the newest designs from a specific designer. They may also carry items that are a bit more expensive than your local mall or big box store.
For jewelry retailers looking to stay competitive, the best way to stand out from the pack is to offer a unique, innovative product that will delight their customers. For example, Jane Winchester Paradis is known for her unique designs, and she offers personalized cuffs and rings as well as bridal jewelry. Some of her most popular pieces are inspired by coin pendants from the 1900s.
For the best experience, jewelers should make sure to offer the best customer service. This may include a personal cell phone number for customers to call in emergencies. Many jewelers also offer appointment-only shopping, which is a great way to get to know your customers.
It’s also a good idea to remember that the best jewelry is usually something that you won’t find in your local mall. Buying online may save you 30 to 50% of the total cost of your engagement ring, and you can use the extra money to plan the wedding of your dreams.