The jewelry trade shows are not just a way to sell their products, they are also a means of attracting consumer media attention. Consumer media is a key target for many jewelry manufacturers and retailers. The number of jewelry stores is down to about 20,000, down from 35,000 the previous year, and stores are tightening their merchandising decisions. A growing segment of the buying public appears to be the affluent, brand-driven, and stable economic sector. Many jewelry brands are actively courting this market segment and attending trade shows to attract their coveted consumer base.
To make the most of a jewelry trade, it’s important to remember that the new price of the piece must be at least twice the original price. For instance, if the ring you trade-in is worth $500, the new earring must be at least $1,000. Additionally, trade-ins do not qualify for store credit, so you must purchase the new jewelry at the same time as your trade-in. Generally, the jewelry trader will pay for the stones after they have purchased them.
Besides wearing an exhibitor badge, participants must also follow health guidelines. These may vary from show to show depending on health department regulations and the prevalence of disease transmission. Health guidelines may require participants to cover their face while selling jewelry or merchandise, frequent hand washing, or a no-handshake policy. These guidelines are meant to keep everyone healthy and safe, so it’s important to abide by them. Listed below are some tips to make jewelry trade shows safe for everyone.
If you’re interested in learning more about the jewelry trade, check out your local and regional associations. The American Gemological Institute has a comprehensive list of trade associations that are related to jewelry. Some of these organizations are not affiliated with GIA. A list of all these organizations can help you narrow down your search for a specific supplier. Make sure to research the organization before deciding which one to join. Once you’ve figured out the type of supplies you need, it’s time to figure out where to sell your inventory. For most jewelry makers, this will be through an online store.
As a buyer, it is essential to research the reputation of your jewelry supplier. Whether they are a well-known company or a newbie to the jewelry business, you should look for a supplier who offers solid credentials. Moreover, check if they have a reputation and a track record for success. When selecting a wholesale jewelry supplier, remember to ask for references from previous customers. Contacting references is crucial in establishing a lasting relationship.
A key factor for attracting customers online is audience engagement. 49% of marketers say that audience engagement is essential for online events. Make sure your online jewelry trade show offers interactive tools and activities that will encourage your target audience to take action. For example, you can hold polls and giveaways to entice visitors to participate. Always double check your answers! When posting to social media, consider using photos and videos of your jewelry products. In addition, your virtual jewelry trade show should be promoted to reach a wider audience.