How Jewelers Retail Increases Customer Loyalty and Satisfaction
Jewelers retail a variety of fine jewelry items such as rings, necklaces, bracelets, earrings and watches. They also offer services like custom design, repair and appraisals to help customers make informed purchasing decisions. They may specialize in specific gemstones or metals and provide unique, personalized service to increase customer loyalty and satisfaction. In addition to the high cost of merchandise, they must pay for overhead such as rent, insurance and staffing. They must also keep up with current trends, market conditions and competitor activity to stay competitive. Many independent, family-owned jewelers sell their products in free-standing namesake stores, chain department…