The Benefits of Shopping at Local Jewelers
While most brick-and-mortar jewelers still enjoy a healthy margin, online retailers are gaining on traditional brick-and-mortar competitors with millennials as the key demographic. The generation is more internet savvy than previous generations, and they often favor a good deal over loyalty to a local jeweler. According to Peter Gasca, most big box retailers have an online presence, and eBay and Amazon are still thriving. As of 2016, almost half of all retail purchases were made online, up from 48 percent in 2015.One of the challenges of the jewelry business is the aging baby boomer generation. Many owners of retail jewelers…