Jewelers retail focuses on the sale of jewelry, silverware and watches at physical stores and through electronic home shopping. The industry is dominated by large companies, including Kay, Zales and Tiffany. Independent and family-owned local jewelry stores are also a major player in the industry.
With a variety of places to buy jewelry, it can be hard to know which one is best for you. Whether you choose to purchase from a big box retailer like Macy’s or Belk, a chain jewelry store such as Zales or Kay, or your local independent jeweler, Brittany’s Fine Jewelry, there are pros and cons to each choice.
When buying a piece of fine jewelry, consumers should always keep their budget in mind. Unfortunately, some independent and large chains of jewelry stores are known to inflate the price of their merchandise. This can give the consumer the illusion that they are getting a great deal when they are actually paying too much. To avoid this issue, it is important for jewelers to be transparent with their customers about their sourcing and pricing practices.
Purchasing from a local independent jeweler is the safest and most ethical way to shop. Local jewelers have a passion for their craft and genuinely care about their customers. They will work with you to ensure that you are purchasing a piece that fits your budget. Moreover, they are more likely to offer flexible payment plans than chain jewelry stores, which are in the business of making money as quickly as possible.
Many independent jewelers carry a selection of unique jewelry that is not available at chain stores. This is especially true for engagement rings, which tend to fall into two categories. They either have simple but elegant standardized settings or they have customized settings that are truly unique and out of this world. If you are looking for a ring that is truly special and memorable, then it is definitely worth visiting a local independent jeweler.
A growing trend in the retail jewelry sector is to incorporate digital catalog technology into brick and mortar stores. These augmented reality (AR) kiosks allow the user to scroll through product images and videos, while providing them with the option of interacting with 3D models of various pieces of jewelry. This allows the customer to get a better feel for a piece of jewelry before deciding to make a purchase. Using these advanced technologies can enhance the customer experience and help increase conversions. In addition to these digital innovations, jewelry retailers should invest in making their websites mobile-responsive. This will enable them to cater to their customers’ needs while ensuring that the site is easy to navigate and provides the same level of functionality on mobile devices as it does on desktops. This will also create a seamless online shopping experience for their customers. As a result, more jewelry sales will be generated from their website. This will also boost the overall revenue of a jewelry retail business.
