A jeweler retail is a sales professional in the jewelry industry. They interact with clients on a regular basis and often have to communicate with them about custom designs, ring sizes and other factors that impact purchasing decisions. They also educate themselves on gemstones, precious metals and jewelry design to ensure they are able to answer questions accurately and provide guidance to their customers. Jewelers can work in retail settings such as jewelry stores, boutiques and mall kiosks, or they may specialize in business-to-business sales through national trade shows, trunk shows and other events.
Jewelers that specialize in business-to-business sales will travel around the country or internationally to meet with prospective buyers and manufacturers. They will often have to negotiate price discounts, payment terms and other contract terms. They may also be responsible for merchandising jewelry through various outlets, including ecommerce websites.
For independent jewelers, the main goal is to build a trusted relationship with their clients. They know that a client will likely return to them for future purchases or recommend them to others. Therefore, they work hard to earn the trust of their clients by delivering quality and value through personalized service. They also strive to set themselves apart from the big box chains by offering better prices for the same or similar products.
Unlike the chain jewelers, who usually buy their products from mass producers, independent jewelers are able to cut out the middleman and pass that savings on to the customer. This can make a significant difference when it comes to purchasing expensive jewelry. In addition, local jewelers will never skimp on the quality of their pieces or use shoddy materials. They will take the time to inspect each piece for defects before they are sold and give their clients peace of mind knowing that they are getting the best quality jewelry possible.
Local jewelry shops also offer a number of unique services that aren’t available from the large chain retailers. For example, many jewelers offer a custom jewelry design service that allows customers to create a one-of-a-kind piece of jewellery that they can feel confident purchasing and gifting. Independent jewelers will also work with you to find a financing solution that works for your budget. They will also be more willing to accept returns if a product isn’t the right fit.
Lastly, local jewelers tend to support their community by donating to charity and supporting local schools, sports teams and other organizations. This is something that consumers have come to appreciate, especially among younger generations of jewelry shoppers.