When it comes to buying fine jewelry, many consumers choose to shop locally. This is because it can be a much more enjoyable experience. When you shop at a local jeweler, you will often be able to schedule an appointment with an associate so that they can give you their full attention. They will be able to take the time to discuss your specific wishes, questions, and thoughts about the piece that you are interested in. They will also be able to explain the entire process of how you can purchase your fine jewelry and what is involved with a custom order. This is a far more personalized approach to jewelry shopping than the impersonal experience that many customers receive at large chain stores.
Moreover, shopping in person allows you to see the fine details of a piece and how it will look on your body. The sparkle of a diamond or the way that a gemstone catches the light can only be fully appreciated in person, which is something that you simply cannot do when shopping online. In addition, your local jeweler can help you find pieces that complement your unique style, while a chain store will often offer cookie cutter advice.
Another important reason to shop locally is because you are supporting your community. When you spend money at a local, independently owned jewelry store, $68 stays in the local economy. However, when you buy a piece of jewelry from a national chain, only $43 remains in the community, and when you shop online, nothing stays in the community at all. By supporting your local, independent jeweler, you are helping to keep your neighbors working and contributing to the community.
In addition, if you shop at a family-owned jeweler, the staff will likely be made up of people who have spent their whole lives in the industry. This expertise is a significant advantage over the general employees at large chain stores, who may only have basic training.
Lastly, local, independent jewelers can usually provide much faster turnaround times on repair services than larger chains. This is because they have on-site equipment and are able to get the work done more quickly. When you go to a chain, you will often have to send your item offsite for repairs, which can add weeks or even months to the total turnaround time.
The future of jewelers retail is uncertain, especially with the advent of e-commerce. Many jewelers are struggling to adapt to the changing market, and those who don’t embrace innovation could face closure. This is because online shoppers are able to easily compare prices across multiple sites and can be a big threat to those who rely on brick and mortar sales. On the other hand, those who can optimize their e-commerce site with the right jewelers software are positioned for success. If you’re looking to find a jeweler, it’s important that you do your research and decide which option is best for you.
