How an Online Presence Can Help Retail Jewelers Survive the Change
Retail jewelers have a number of challenges. Competition from big box retailers, luxury brands, and the rising costs of running a brick and mortar store have all affected their operations. In addition, they must also contend with the rise of online retail. However, a well-managed online presence can help them survive the changing landscape. The omnichannel experience is the concept of offering customers multiple ways to shop for and interact with their products. For instance, shoppers can visit a jeweler in person or online, or they can choose to order from a catalog. A jewelry retailer's online presence can be…